13 lipca 2018
Can You Explain Your Startup’s Great Idea?
Karen Mazurkewich | startup and technical business leaders often don’t tell their innovation stories well | they rely too much on industry jargon and complex detail to get their points across | this is a huge missed opportunity | when you’re doing good work, you want people to know about it | so whether you’re drafting website copy, a marketing brochure, or a press release, follow a few rules | use simple language to communicate your message | don’t cram many ideas into one story or release. Keep it simple, and build your narrative one idea at a time | consider hiring professional storytellers. Seek out writers who have crafted op-eds or articles for a variety of publications. It’s not easy to tell stories about complicated topics, but doing so is essential if you want your company’s work to be recognized | Karen Mazurkewich