Design Thinking dla firm

10 grudnia 2017

Are You Connecting the Dots?

| some of the world’s leading tech brands are defined by one of the oldest art forms — illustration | those warm and welcoming line drawings have become such a part of the digital landscape | Dropbox thinks purple letters on a salmon background — the link to illustration is embedded in the company’s history | Shopify is making this beautifully-neurotic style guide | now that illustration has been co-opted as a tool in tech, everyone’s gone to this childlike, friendly style where characters are smiling at you | illustration can help you understand that the company as a whole is thinking about every little detail of the product — it shows they really want to make the best possible thing for their users |